Found in: The Korridor


Team Concept Pays Off for Merchants and Allied


The old adage “little things add up to big things” is an appropriate theme when examining the team concept Allied and Merchant Metals recently exhibited.  Both parties worked in concert to successfully change a 30-year old spec for a Substation project in Arizona.

Gary Lane, Manager of Merchants Metals in the Greater Phoenix area, led the charge with an assist from Allied’s former Area Sales Manager Ed Cuttino, who recently retired.  Lane prepared for a meeting with the Substation project team by consulting with Cuttino for his valuable input, as well as to obtain the appropriate Allied literature and presentation material to make his case to the Substation team.

Lane met with a Substation project team comprised of architects, engineers and planning people. Lane proposed his best option based on availability, weld-ability, pricing and quality. After some deliberation, the Substation project team agreed to accept Merchants Metals proposal for the project. While there are no guarantees, this small project could lead to a series of larger projects in the future.

“Allied was a great resource in obtaining the job. The literature and input received from Ed Cuttino and the Allied team proved very useful, and helped set us apart,” commented Lane. Learn how Allied’s products can help you stand out from the competition by visiting us on the web at and